Advertising with QTAC
QTAC offer a range of products and services to help you reach your campaign goals.
Advertising with QTAC
Advertising and Partnerships
Finding your customers through QTAC
At QTAC, we offer curated marketing services designed to meet the specific needs of your goals in the tertiary education sector. With support for new courses, products, study support, and brand awareness campaigns, our advertising solutions maximise the visibility of all QTAC channels and work closely with you, regardless of the membership level your organisation has with QTAC.
QTAC has established a standard of operational excellence for providing equitable and accurate assessments for tertiary admission, which, since 1975, has earned us a reputation for delivering exceptional service to our applicants and institutional stakeholders. Like the partners, institutions, and community groups we work with, we believe that success comes from empowering individuals to make informed decisions that lead to lifelong learning and personal growth.
Website Advertising
Our highly active web pages are frequented by students year-round, giving you the perfect platform to build awareness for your offerings. Our website advertising is priced cost per impression, so you can work with your budget and get your message in front of your target audience. Not sure which pages to advertise on? New to advertising with QTAC? Don’t worry! Whether you want a better understanding of our impressions work, or guidance on pages to book to ensure your ads get sufficient impressions for the duration of your campaigns, our team will provide support to you. Put your brand, events, courses, and services in the spotlight with QTAC’s website advertising packages. We offer new deals and specials monthly, subscribe to our advertising emails to catch a promotion that works for you, to unlock the full potential of website advertising through QTAC.
Pages you can advertise on
Please email advertising@qtac.edu.au to discuss which pages suit your campaign.
- Ways to get in – 18c per impression
- How to apply – 23c per impression
- Year 12 ATAR – 23c per impression
- Application Services – 33c per impression
- Adults – 18c per impression
- ATAR – 23c per impression
- Admissions Criteria – 33c per impression
- Pathways – 18c per impression
- Key Dates – 33c per impression
- Offer Rounds – 33c per impression
- Fixed Closing Dates – 33c per impression
- Events – 23c per impression
- Course Search – 33c per impression
Read more - about website advertising guidelines
General guidelines for Newsletter and Website adveritsing
- Registration Requirements: Advertisements from a tertiary education provider are only accepted if the organisation is registered with TEQSA, ASQA, or equivalent regulators and has maintained that registration for at least two years.
- Content Relevance: All advertising must be related to matters relevant to a tertiary student, for example, accommodation, student services, or events.
- Quality Control: Advertisers are responsible for checking the quality of digital files prior to submission and must submit their own copy for their ads alongside their artwork.
- Approval Rights: QTAC retains the right to approve and control the style, content, and placement of advertisements.
- Rates and Charges: Rates quoted include GST but not commission for bookings received by advertising agencies. Invoice terms are 14 days from month end.
Additional Newsletter advertising guidelines
- Impression Rates: Rates for each page range as cents-per-impression and impressions are counted on a per-appearance basis, not a click-through basis.
- Page Availability: Pages not listed on the online booking form are available on request.
- View Guarantees: QTAC cannot guarantee that requested views will be achieved each month.
Additional Website advertising guidelines
- Ad Click-Through: Advertisers may have their banners click through to a landing page of their choice.
- Performance Guarantees: QTAC cannot guarantee the performance and CTR of any advertisement in our newsletter.
- Ad Placement: Placement of the ads is a guide, and QTAC cannot guarantee you will secure the spot requested.
- Ad Limits: There are limits on how many advertisements are displayed in each newsletter, and QTAC reserves the right to stop further advertisements.
QTAC Newsletter feature Booking Form
Pricing & Features
QTAC’s monthly “From the desk” newsletter features a list of over 3,000 Guidance Officers and principals.
You have the option to include your own banner or take up an entire space to promote your campaigns, essential information or key events. Our pricing is tailored to your specific needs, depending on the level of exposure you desire.
Read more below on our different pricing models and features. Then, when you’re ready, you can book your placement with our booking form below, or reach out to us at advertising@qtac.edu.au.
Small logo feature
Placed at the bottom of the EDM under the QTAC logo, this small EDM feature includes your logo with a link to your institution’s website, along with text (15-80 words).
Please note: Your logo must be sized to 972 w x 185 h px. This placement is usually paired with other institutions and can not guarantee you will have this placement to yourself.
Total price: $100
Large feature
This section includes one banner, along with 50-250 words, featuring any links.
Please note: Your banner must be sized to 600 w x 100 h px. This feature is limited to one Institution per EDM.
Total price: $250
White Label Services
Our white-label services are reliable, flexible and cost-effective – enabling organisations to meet their campaign goals with ease. Our suite of services is tailored to meet your specific campaign needs. From campaign management to custom landing page builds, impression optimisation, request call-backs, EDM banners, in-house graphic design support, and in-depth reporting to get you to the crux of the insights you want to understand. It’s the perfect way to integrate our expertise into your operations and deliver an outstanding experience to your customers.
List your courses on QTAC Course Search
List your courses on QTAC’s online Course Search and tap into an audience of over 885,000 individuals who are actively searching for tertiary education options. Our online Course Search is consistently one of the most visited pages on our website, making it an effective platform to showcase your courses and set yourself up to be discovered among Queensland’s largest institutions. Institutions who wish to appear on course search also gain an Institution Profile page and sign up for an Admissions Cycle and can increase, decrease or maintain listings each year when renewed. and are advised to read our Terms and Conditions.
Print Advertising
Bookings open for a limited time at the beginning of each year, offering a unique opportunity to connect with Year 12 students and adults preparing for tertiary education. Get your message into the hands of thousands and showcase your organisation as a key resource in their educational journey. Join our advertising mailing list and watch for openings each December through January to secure your spot and make a meaningful impact.
Get in touch
If you’re ready to enquire about advertising with us, or if you’re not sure what works with your goals, get in contact with us and we’ll arrange a meeting to get you started.