Queensland Tertiary Admissions Centre

Bachelor of Advanced Digital Marketing and Analytics (Honours)
230951
Business and Tourism
The world of marketing technology and business is rapidly changing. The new Bachelor of Advanced Digital Marketing and Analytics (Honours) gives you the latest digital marketing skills that employers are looking for, enabling you […]
Full time Part time
Course Fee
CSP/$16500 (1st year contribution)
Start Date
Griffith University - Gold Coast
Course outline

The world of marketing technology and business is rapidly changing. The new Bachelor of Advanced Digital Marketing and Analytics (Honours) gives you the latest digital marketing skills that employers are looking for, enabling you to transform data into decisions and develop clear, marketing-specific business strategies at the forefront of technology. You’ll gain knowledge in core marketing, advertising and sales skills, while also exploring the growing use of AI, data analytics and data science to understand consumers and design effective marketing strategies.
In this advanced degree you’ll be able to choose from a curated list of electives to build complementary skills in your area of interest and tailor the degree to your career outcomes, key disciplines and growth industries. You’ll also gain in-demand transferable skills to grow your digital competencies and create and implement marketing campaigns that draw upon consumer behaviour concepts and trends. For further information visit Bachelor of Advanced Digital Marketing and Analytics (Honours) at GU.

Fee notes

This an indicative only amount for first year fees. For further information refer to http://www.griffith.edu.au/students/enrolment-timetables-fees/paying-your-fees.

Admissions Criteria

For minimum age requirements please visit Institution minimum age requirements

Prerequisites

Applicants must meet the minimum age requirements for admission, see the QTAC website for details.

Additional entry requirements

Griffith VET Guarantee and the Year 12 Early Offer Guarantee apply to this program. For more information visit griffith.edu.au/guaranteed-admission.

Assumed knowledge

Any General or Applied English subject (Units 3 & 4, C).

Minimum Selection thresholds (ATAR/Selection Rank) for semester/trimester/term 1, 2024
ATAR/Selection Rank profile for those offered places wholly or partly on the basis of ATAR/Selection Rank for semester/trimester/term 1, 2024

For more information about the ATAR/Selection Rank profile, please visit ATAR/Selection Rank profile explained.

Notes

As this is a new course, Semester 1, 2024 information is not available.

Excluding: The lowest ATAR/Selection Rank to which an offer was made, excluding adjustment factors.
Including: The lowest ATAR/Selection Rank to which an offer was made including any adjustment factors that may have been applied.

Student Profile by Applicant background for semester/trimester/term 1, 2024

For more information about the Student profile, please visit Student profile explained.

Notes

As this is a new course, Semester 1, 2024 information is not available.

Career opportunities

This degree gives you the skills to thrive in a wide range of industries and organisations seeking to gain data-driven insights to solve problems, identify opportunities and enhance business success. You could gain a role as a marketing analyst or communications analyst across sectors such as health, sport, tourism, real estate, entertainment, fashion, advertising, public relations, and business consulting.

Other potential roles include digital marketing manager, brand manager, corporate communications manager, marketing manager, advertising account manager, market research analyst, sales analyst, public relations manager, or sustainable business analyst.

Membership

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