This program is scheduled to be offered at the Treasury Building at our Brisbane City campus in 2027. If scheduled opening is delayed, courses may be delivered all or in part at our other Brisbane locations.
The Bachelor of Digital Marketing and Analytics prepares you to thrive in a fast‑evolving digital world where AI, automation and data‑driven decision‑making are transforming how brands connect with people. You’ll learn to blend creativity with analytics, uncover what drives consumer behaviour and design marketing strategies that stand out in an increasingly competitive landscape. Throughout your studies, you’ll explore how emerging technologies shape modern marketing and build the capability to interpret data, understand audiences deeply and respond to trends with confidence.
You’ll study within one of the top 1% of business schools worldwide, accredited by both AACSB and EQUIS. Your qualification carries global recognition and reflects Griffith’s commitment to delivering a future‑focused business education grounded in responsible and sustainable practice.
You’ll gain hands‑on experience using industry tools, working on authentic marketing challenges and applying data‑driven insights to solve real business problems. You can tailor your degree with electives in areas like social media strategy, UX, branding, data storytelling or emerging tech, allowing you to shape a study path that matches your interests. With access to programs like BusinessPLUS and opportunities to engage with industry, you’ll graduate ready to make an impact in the rapidly changing world of digital marketing.
For further information visit Bachelor of Digital Marketing and Analytics at GU.
Griffith University
